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Stand Out Where Clients are Searching

Each month, over 1.6 million clients and in-house firms search for legal representation.

Traffic to lawyer profiles has increased nearly 500% in one year and traffic from AI tools like ChatGPT and Gemini have gone up 193%. Search engines, AI tools, clients and in-house firms keep coming back to Best Lawyers. 

Will your profile be seen when they do? 

1600000 +

Clients

17000

In-House Firms

20 X

Profile Engagement

Don't Let a Locked Profile Cost You

Your Best Lawyers profile is live, but locked. No photo. No bio. No way to contact you. Clients scroll past it in seconds.


No photo. No bio. No way to know it's really you.

No contact button. A client who wants to reach you cannot.

No priority. Locked profiles show up last, behind every activated competitor in your city.

No AI visibility. Tools like ChatGPT and Gemini pull from complete profiles first. A locked profile is often invisible to them.

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Activated Profile Advantages

 Your photo, full bio, testimonials, case history and more all building trust before you've met the client.

 Your profile easily provides multiple contact methods. Phone calls, contact forms, emails, directions to your firm and a button to drive visitors to your website. 

Your awards and client reviews Priority spot ahead of locked profiles in search Built to be found by Google and AI tools 

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Unactivated Profiles 

  • No photo. No bio. No way to contact you.

  • Ranked last in search results. Skipped by AI tools looking for full context.

Two Upgrades Take Your Profile Even Further

Smithy-Toolkit-Hubspot
Smithy AI Optimizes Your Profile
Writes your bio, press releases, and social posts in your voice. You review, edit, and publish. No blank page, ever.
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Premier Placement Locks in The Top Spot
Puts your profile in the top 5 spots for your city and practice area. Only 5 spots exist per market.