Reach High-Value Clients Where They Are

Appearing in New England's Best Lawyers print publication underscores your firm's expertise and strengthens its presence in the legal market. Linking this achievement to your digital marketing efforts can broaden your audience and increase your online visibility. 

Although digital strategies are essential, print media continues to offer strong marketing value for law firms. 

With only 42% of readers trusting online ads, there’s a perceptible trust gap in the digital domain.1

The Enduring Value of Print 

LASTING IMPRESSIONS
Print ads leave a stronger impact than many digital campaigns. Display them in your office, add them to mailers or bring them to events to ensure your firm’s accomplishments are remembered.

ESTABLISHING AUTHORITY

Print materials convey professionalism and reliability. Their physical presence reinforces your firm’s expertise and makes your message feel trustworthy and impactful.

Despite digital advancements, the print media market’s growth indicates its sustained relevance and demand.2

REACHING THE RIGHT READERS

Print media is ideal for connecting with specific demographics and regional audiences. This targeted approach helps your firm better engage with its local community.

BROADER MARKET PRESENCE

Incorporating print into your strategy gives your firm an advantage over those focused solely on digital marketing. This well-rounded approach highlights your commitment to a professional image.

Interested in Additional Opportunities?

Showcase Your Firm with Powerful, Targeted Content

EMERGING LOCAL TOPICS
Informative editorial content spotlights local legal trends and the lawyers at the forefront of key insights, including:

  • How the new "Massachusetts Act" and other laws promoting pay equity will impact the region
  • How legal business developments are shaping the future 
 PROFESSIONAL INSIGHT

In-depth features cover significant cases handled by local Best Lawyers and Best Lawyers: Ones to Watch honorees.

Print marketing has a 31% higher recall rate than digital advertising.3

INCREASED BRAND EXPOSURE
Content from the print publication is featured on BestLawyers.com, improving SEO and helping your firm connect with a broader audience.

SCREENS-BL-regional-1

Unified Print and Digital Presence 

PRINTED PUBLICATION
Your firm’s presence in the print edition reaches fellow Best Lawyers honorees and readers of local newspapers, such as The Boston Globe, the Hartford Courant and The Wall Street Journal. This strategic exposure reinforces your firm’s credibility and encourages referrals. Print ads also provide a lasting touchpoint during client interactions or events, extending the reach of your firm’s accomplishments. 

Integrating print and digital ads can increase the success of online campaigns by 400%.4

ONLINE PLATFORM

The print edition is also available online at BestLawyers.com, maximizing your firm’s exposure. With links to banner ads and your website, this integration directs potential clients to learn more or connect with your firm. Sharing the online edition across social media expands audience engagement, combining the advantages of print and digital marketing.

Secure Your Advertising Opportunity Now 

Review Our Advertising Options

Full Spread

2-Page Spread

16" x 10.5"

Full Page

Full Page

8" x 10.5"

Half Page

Half Page

vertical: 3.5" x 9.75"  |  horizontal: 7.25" x 4.75"

Quarter Page

Quarter Page

3.5" x 4.75"

Ninth Page

Ninth Page

2.25" x 3.125"

Enhanced Listing

Enhanced Listing

*Per recognized lawyer; up to 3 practice areas

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

Our Publication Timeline

The 2025 edition of New England's Best Lawyers was publicly released on Friday, April 18, 2025.

The 2026 edition will be released in April 2026.

  • January
  • Early February
  • Mid-February
  • End of February
  • April
January
Reservation-Deadline-v2

Reservation Deadline for Discounted Rates 

Connect with your Best Lawyers representative or request advertising pricing by January 2026 to receive a 10% discount on your total purchase.

Early February
Final-Deadline-v2

Final Deadline for Advertising Space 

Secure your spot by February 2026 to be included in the print publication. Reach out to your Best Lawyers representative or request more information for your advertisement placement.

Mid-February
Advertising-Materials-v2

Advertising Materials Due 

Best Lawyers' production team will contact you with detailed instructions on the materials required for your advertisement. Please ensure all components are submitted by the specified deadline. 

End of February
Advertisement-Review-v3

Advertisement Review Process

Your firm will have the opportunity to review and make final edits to your advertisement elements with our production team.   

April
Publication-Launch-v2

Publication Launch Date

In April 2026, the publication will go live, be actively promoted and prominently feature your ad in The Boston Globe, the Hartford Courant and The Wall Street Journal.


1 Top Media Advertising, n.d.
2 & 3 Print Advertising Statistics: Effectiveness & Trends [2023]

 

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

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