Reach High-Value Clients Where They Are

Being featured in New England's Best Lawyers print publication highlights your firm’s expertise and reputation. You can expand this recognition by linking your print feature to online strategies, helping your firm reach a wider audience and boost its visibility on digital platforms.

Print ads elicit a 20% greater motivational response—even more so if appealing to more senses beyond touch.1

While the digital age has revolutionized marketing, print media remains a powerful tool, particularly in the legal industry.

The Power of Print

Tangible and Memorable
Unlike digital ads, print creates a lasting impression that sticks with your audience. Display them in your office, include them in mailers, or share them at events to ensure your firm’s achievements leave a memorable impact.

Building Trust and Credibility 

Print showcases your firm’s professionalism and expertise in a way that resonates with clients. Its physical presence reinforces trust and ensures your message feels credible and impactful.

82% of consumers trust print ads the most when making a purchasing decision.2

Targeted Reach

Print is an effective way to target specific demographics and geographic locations, allowing you to better reach and engage with your local community, maximizing your marketing efforts.

Marketing Advantage

Incorporating print into your strategy sets your firm apart from competitors relying solely on digital marketing. This unique blend of approaches highlights your dedication to standing out and delivering a professional image.

Interested in Additional Opportunities?

Highlight Your Firm with Impactful, Relevant Content  

Trending Local Topics
Engaging editorial illuminates the trends and lawyers driving local legal news, such as:

  • How the new "Massachusetts Act" and other laws promoting pay equity will impact the region
  • How legal business developments are shaping the future

Expert Analysis
In-depth features on key cases handled by local Best Lawyers and Best Lawyers: Ones to Watch honorees.

Print readers usually engage with their publication for 20 minutes or longer, whereas a typical digital news site visitor remains for under five minutes.3

Enhanced Brand Visibility
Content from the print edition is also featured on bestlawyers.com, enhancing search engine rankings (SEO) and increasing your firm's visibility to potential clients.

SCREENS-BL-regional-1

Integrated Print and Digital Exposure

Print Publication
Your firm’s presence in the print edition reaches fellow Best Lawyers honorees and readers of local newspapers, such as The Boston Globe, the Hartford Courant and The Wall Street Journal. This targeted approach builds credibility and boosts referrals. The print format complements your marketing strategy by offering a tangible touchpoint during client consultations or events, extending the visibility of your achievements.

Integrating print and digital ads enhances the effectiveness of online campaigns by 400%.4

Digital Platform 

The print publication will also be available online at BestLawyers.com, giving your ad maximum exposure. By linking directly to banner advertisements and your website, this seamless integration encourages potential clients to learn more or contact your firm. Sharing the online edition on social media enhances audience engagement and drives traffic, combining the strengths of both print and digital channels to connect with high-value clients. 

Lock in Your Spot Today

Review Our Advertising Options

Full Spread

2-Page Spread

16" x 10.5"

Full Page

Full Page

8" x 10.5"

Half Page

Half Page

vertical: 3.5" x 9.75"  |  horizontal: 7.25" x 4.75"

Quarter Page

Quarter Page

3.5" x 4.75"

Ninth Page

Ninth Page

2.25" x 3.125"

Enhanced Listing

Enhanced Listing

*Per recognized lawyer; up to 3 practice areas

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

Our Publication Timeline

  • January 24
  • February 5
  • February 19
  • February 27
  • April 18
January 24
Reservation-Deadline-v2

Reservation Deadline for Discounted Rates 

Connect with your Best Lawyers representative or request advertising pricing by Friday, January 24th to receive a 10% discount on your total purchase.

February 5
Final-Deadline-v2

Final Deadline for Advertising Space 

Secure your spot by Wednesday, February 5th to be included in the print publication. Reach out to your Best Lawyers representative or request more information for your advertisement placement.

February 19
Advertising-Materials-v2

Advertising Materials Due 

Best Lawyers' production team will contact you with detailed instructions on the materials required for your advertisement. Please ensure all components are submitted by the specified deadline. 

February 27
Advertisement-Review-v3

Advertisement Review Process

Your firm will have the opportunity to review and make final edits to your advertisement elements with our production team.   

April 18
Publication-Launch-v2

Publication Launch Date

On Friday, April 18th, the publication will go live, be actively promoted and prominently feature your ad in The Boston Globe, the Hartford Courant and The Wall Street Journal.

1 R.C. Brayshaw, 2020
2 Burstein, 2017 
3 Heitman, n.d.
4 Top Media Advertising, n.d.

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

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