Target High-Value Clients Effectively

Showcasing your firm in the Best Lawyers' print publication reinforces your expertise and standing in the legal industry. By combining your print feature with online strategies, you can extend your reach and improve your firm's presence on digital platforms.

Print ads generate a 20% greater motivational response, especially when they engage multiple senses.1

Despite the dominance of digital marketing, print media continues to be an influential tool in the legal industry.

The Power of Print

Tangible and Memorable
Print ads leave a lasting impression that digital ads often can’t match. Display them in your office, include them in mailers or share them at events to ensure your firm’s accomplishments stand out and remain top of mind. 

Marketing Advantage

Adding print to your strategy gives your firm a distinct edge over those relying solely on digital methods. This combined approach demonstrates your firm’s commitment to creating a strong and credible presence.

82% of consumers trust print ads the most when making a purchasing decision.2

Targeted Reach

Print media allows you to connect with specific demographics and local audiences, ensuring your marketing efforts effectively engage your community. 

Building Trust and Credibility

Print offers a sense of professionalism that resonates with clients. Its physical presence reinforces trust and helps your message feel authentic and impactful.

Interested in Additional Opportunities?

Highlight Your Firm with Impactful, Relevant Content  

Trending Local Topics
Engaging editorial content highlights key trends and the lawyers shaping local legal news, including: 

  • How new laws are influencing regional practice areas 
  • How business developments are affecting the legal landscape 

Print readers typically spend 20 minutes or more engaging with their publication, while visitors to digital news sites often stay for less than five minutes.3

Expert Analysis
In-depth features on key cases handled by local Best Lawyers and Best Lawyers: Ones to Watch honorees.

Enhanced Brand Visibility
Print content is also published on BestLawyers.com, improving SEO and boosting your firm’s visibility to potential clients.

Integrated Digital Experience of Pennsylvania's Best Lawyers publication

Integrated Print and Digital Exposure

Print Publication
Your firm’s presence in the print edition reaches fellow Best Lawyers honorees and readers of local newspapers, such as The Pittsburgh Post-Gazette and The Wall Street Journal.  This strategic distribution strengthens credibility and increases referral opportunities. The print format offers a lasting impression during client consultations or networking events, giving your achievements continued visibility. 

Combining print and digital ads can boost online campaign performance by 400%.4

Digital Platform 

The print edition is also available online at BestLawyers.com, ensuring broader exposure for your firm. Direct links to banner ads and your website make it easy for potential clients to learn more or get in touch. Sharing the digital edition on social media further expands your reach, blending print’s impact with digital engagement.

Lock in Your Spot Today

Review Our Advertising Options

Full Spread

2-Page Spread

16" x 10.5"

Full Page

Full Page

8" x 10.5"

Half Page

Half Page

vertical: 3.5" x 9.75"  |  horizontal: 7.25" x 4.75"

Quarter Page

Quarter Page

3.5" x 4.75"

Ninth Page

Ninth Page

2.25" x 3.125"

Enhanced Listing

Enhanced Listing

*Per recognized lawyer; up to 3 practice areas

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

Our Publication Timeline

The 2025 edition of Pennsylvania's Best Lawyers will be published on Friday, June 20, 2025.

Advertising is open for the next edition, to be launched in June 2026.

  • March
  • Early April
  • Mid-April
  • End of April
  • June
March
Reservation-Deadline-v2

March

Reservation Deadline for Discounted Rates 

Connect with your Best Lawyers representative or request advertising pricing by March 2026 to receive 10% discount on your total purchase.

Early April
Final-Deadline-v2

April

Final Deadline for Advertising Space 

Secure your spot by April 2026 to be included in the print publication. Reach out to your Best Lawyers representative or request more information for your advertisement placement.

Mid-April
Advertising-Materials-v2

April

Advertising Materials Due 

Best Lawyers' production team will contact you with detailed instructions on the materials required for your advertisement. Please ensure all components are submitted by the specified deadline.

End of April
Advertisement-Review-v3

April

Advertisement Review Process 

Your firm will have the opportunity to review and make final edits to your advertisement elements with our production team.

June
Publication-Launch-v2

June

Publication Launch Date 

In June 2026, the publication will go live, be actively promoted, and prominently feature your ad in The Philadelphia Inquirer, The Pittsburgh Post-Gazette and The Wall Street Journal.

1 R.C. Brayshaw, 2020
2 Burstein, 2017 
3 Heitman, n.d.
4 Top Media Advertising, n.d.

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

Learn More

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