Be Visible Where Legal Decisions Begin 

Inclusion in the Best Lawyers' print publication highlights your expertise and reinforces your position in the legal field. Integrating this recognition into your digital strategies can expand your reach and improve your visibility online. 

Print advertisements produce a 20% greater motivational response, particularly when they appeal to multiple senses.1

Even in today's digital landscape, print media remains an asset for legal marketing.

Highlight Your Firm with Impactful, Relevant Content  

Trending Local Topics
Compelling editorial content showcases regional legal trends and the lawyers driving those developments, such as:

  • The impact of new laws on local practice areas 
  • Emerging business trends that are shaping the legal field 

Expert Analysis
In-depth features on key cases handled by local Best Lawyers and Best Lawyers: Ones to Watch honorees. 

Print readers often spend 20 minutes or longer engaging with their publication, while most digital news visitors stay for less than five minutes.2

Enhanced Brand Visibility
Content from the print publication is also shared on BestLawyers.com, helping improve SEO and expand your firm’s reach online.

Interested in Additional Opportunities?

The Power of Print

Building Trust and Credibility 

Print’s physical presence reinforces your firm’s expertise and creates a sense of reliability. This tangible format makes your message feel more credible and enduring.

Tangible and Memorable
Print materials offer a lasting impression that digital ads often lack. Use them in your office, add them to mailers, or distribute them at events to showcase your firm’s achievements and leave a meaningful impact.

82% of consumers trust print ads the most when making a purchasing decision.3

Marketing Advantage

Integrating print into your marketing strategy helps your firm stand out. By blending print with digital efforts, you demonstrate a thoughtful and professional approach that elevates your brand.

Targeted Reach

Print helps your firm connect with specific audiences and geographic areas, allowing you to better engage with your local community and strengthen your marketing efforts. 

Texas' Best Lawyers Integration on Digital Screens

Integrated Print and Digital Exposure

Digital Platform 

The print edition is also available online at BestLawyers.com, ensuring broader exposure for your firm. Direct links to banner ads and your website make it easy for potential clients to learn more or get in touch. Sharing the digital edition on social media further expands your reach, blending print’s impact with digital engagement. 

Print Publication
Your firm’s inclusion in the print edition engages fellow Best Lawyers honorees and readers of local newspapers, such as Austin American Statesman, Dallas Morning News, Houston Chronicle, San Antonio News Express and The Wall Street Journal. This strategic distribution strengthens credibility and increases referral opportunities. The print format offers a lasting impression during client consultations or networking events, giving your achievements continued visibility.
 

Combining print and digital ads can boost online campaign performance by 400%.4

Lock in Your Spot Today

Review Our Advertising Options

Full Spread

2-Page Spread

16" x 10.5"

Full Page

Full Page

8" x 10.5"

Half Page

Half Page

vertical: 3.5" x 9.75"  |  horizontal: 7.25" x 4.75"

Quarter Page

Quarter Page

3.5" x 4.75"

Ninth Page

Ninth Page

2.25" x 3.125"

Enhanced Listing

Enhanced Listing

*Per recognized lawyer; up to 3 practice areas

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

Our Publication Timeline

The 2025 edition will be published on Friday, June 13, 2025. 

Advertising is open for the next edition, publishing in June 2026.

  • March
  • Early April
  • Mid-April
  • End of April
  • June
March
Reservation-Deadline-v2

March

Reservation Deadline for Discounted Rates 

Connect with your Best Lawyers representative or request advertising pricing by March 2026 to receive 10% discount on your total purchase.

Early April
Final-Deadline-v2

April

Final Deadline for Advertising Space 

Secure your spot by April 2026 to be included in the print publication. Reach out to your Best Lawyers representative or request more information for your advertisement placement.

Mid-April
Advertising-Materials-v2

April

Advertising Materials Due 

Best Lawyers' production team will contact you with detailed instructions on the materials required for your advertisement. Please ensure all components are submitted by the specified deadline. 

End of April
Advertisement-Review-v3

April

Advertisement Review Process 

Your firm will have the opportunity to review and make final edits to your advertisement elements with our production team.   

June
Publication-Launch-v2

June

Publication Launch Date 

In June, the publication will go live, be actively promoted, and prominently feature your ad in the Austin American Statesman, Dallas Morning News, Houston Chronicle, San Antonio News Express and The Wall Street Journal.

1 R.C. Brayshaw, 2020
2 Burstein, 2017 
3 Heitman, n.d.
4 Top Media Advertising, n.d.

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

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