The Digital Experience

Visitors to BestLawyers.com searching for legal counsel are directed to legal guides organized by practice area. These focused landing pages feature curated editorial content and lawyer profiles, helping users find information that aligns with their specific needs. 

Throughout the Criminal Law Legal Guide, there are opportunities for your firm to purchase engaging digital advertising experiences that highlight your firm’s strengths and provide unparalleled opportunities to connect with high-value clients. These advertising opportunities are presented in four package options to provide comprehensive solutions for your firm.

MOCK-UP-Template-Experience-3-layers-2
64% of clients trust third-party content more than firm-owned material3.

The Landing Page

  The Criminal Law Legal Guide landing page is SEO-optimized to serve as a comprehensive resource for clients with criminal law related cases.

Thought leadership authored by your firm earns gold 'In Partnership' tags in content carousels, while lawyers advertising in the guide are showcased in featured carousels—boosting visibility beyond the full directory of awarded [practice area] lawyers.

Features Include:

Platinum Photo Cards

Secure prime placement on the legal guide landing page to ensure strong visibility and a lasting first impression.

Each card includes a professional photo and displays your firm’s name, linking directly to your website.

Photo Card mockups

This unit is only available for Platinum advertisers.

Platinum-Photo-Card.jpg

Sponsored Content

Pair your ad placements with native content written by trusted legal professionals or submit original thought leadership from your firm. A gold “In Partnership” tag will accompany the content, highlighting your authority.

Approximately 800-word content on practice-area relevant topic.

Copywriting Services

Custom Copywriting Services are available for gold and platinum advertisers.

BL2025-Legal-Guide-Latest-Insights

Featured Carousels

Lawyers from firms recognized in relevant practice areas and featured in the guide are showcased in carousels, enhancing visibility beyond the complete directory of awarded criminal law experts.

Featured-in-BL-1

The Content

Advertising packages lead clients through a series of relevant thought leadership articles, prominently featuring your firm’s leaderboard ads and content at key touchpoints.

All of the advertising package tiers feature leaderboard ad placements prominently displayed above native sponsored content authored by vetted legal professionals or original thought leadership created by your firm.

Enhance your campaign with interstitial ads*—dynamic, full-screen formats displayed with every article view. Featuring motion backgrounds, clickable URLs, and bold calls-to-action, these ads transition directly into leaderboard placements as users scroll.

Interstitial Advertisement

Interstitial ads are full-screen, responsive placements that appear with each view of the associated article. With motion backgrounds, clickable URLs and a clear call to action, these large-format ads capture attention. As users scroll, splash screen ads transition into your leaderboard ads.
 
This unit is designed by Best Lawyers' Creative Services team
 
*This unit is not available for bronze advertisers.
Interstitial Advertising Sample-1

Leaderboard Advertisement

Leaderboard ads are responsive, medium-format units placed at the top of each article on BestLawyers.com. They appear on every impression, delivering your firm’s messaging with consistent visibility.

Explore tailored advertising opportunities that align with your firm’s goals.

Leaderboard Advertising Sample-1
More than 60% of C-suite executives expressed a greater willingness to pay a premium to companies that create thought leadership content with a well-defined vision.2

Guaranteed Visibility with Targeted Campaigns

Your advertising package will be included in Best Lawyers' co-branded social media promotions during the annual national campaign for the Legal Guide. Using assets from your sponsored content and leaderboard ads, our team will launch geo-targeted paid campaigns to deliver up to *1 million guaranteed impressions in your market. 
 
Social Phone card

Companies with annual revenues exceeding $250 million or $500 million are 50% more likely to trust third-party sources, often because of their perceived independence.1

*Promised impressions determined by package selection

Advertising Package Options

The Criminal Law Legal Guide offers digital advertising opportunities designed to spotlight your firm's strengths and connect with high-value clients. Four package options are available to provide a range of strategic solutions. 
Bronze

Bronze

Boost your firm's visibility with a campaign around your digital ad and sponsored editorial.

  • 50,000 Total Impressions
  • Leaderboard Advertisement
  • Co-Branded Paid Social Media Campaign
Bronze Screen v2
Silver

Silver

Strengthen your firm's position as a practice area leader with an engaging interstitial advertisement.

Everything in Bronze, plus:

  • 112,500 Total Impressions
  • Firm-Branded Full-Screen Interstitial Advertisement
Silver Screen v2

 

Gold

Gold

Leverage SEO writing specialists to enhance the impact and visibility of your holistic legal guide campaign.

Everything in Silver, plus:

  • 253,000 Total Impressions
  • Custom Copywriting Services
Gold Screen v2

 

Platinum

Platinum

Extend your firm's digital presence and visibility with prominent placement at the top of the legal guide landing page.

Everything in Gold, plus:

  • 1,000,000 Total Impressions
  • Landing Page Photo Card
Platinum Screen v3

 

Schedule a call with us for pricing.

Compare Plans

Explore our range of marketing packages designed to match your goals and budget. Each option offers unique features to maximize your visibility and engagement. 
 
Bronze
Silver
Gold
Platinum

Estimated Impressions

position your law firm alongside original content amplified across social media

50,000

112,500

253,000

1,000,000

Co-Branded Paid Customized Social Media Campaign

across social media & digital ad networks

Content Submission Option

800-word content on a relevant topic promoted on social media and co-branded with Best Lawyers

Leaderboard Advertisement

high-impact responsive units positioned at the top of an article on bestlawyers.com linking to your firm’s website and Best Lawyers profiles

Interstitial Advertisement

full-screen responsive placements appear at every impression of the associated article with motion background, click-through URLS and a prominent call to action button

  

Custom Copywriting Services

compelling content written with the assistance of SEO-friendly writing specialists

    

Landing Page Photo Card

premium card leverages prominent placement on the legal guide landing page

      

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

Our Criminal Law Legal Guide Timeline

This timeline outlines important deadlines for purchasing packages to be included in the legal guide. The legal guide serves as a valuable resource for clients throughout the year.
  • July 18
  • July 30
  • August 13
  • August 25
  • September 5
July 18
Final-Deadline-v3

July 18

Reservation Deadline for Discounted Rates 

Get your spot at the best possible rate for our biggest promotion. Connect with your Best Lawyers representative or request advertising pricing by Friday, July 18, 2025 to receive a 10% discount on your total purchase.

July 30
Final-Deadline-v2

July 30

Final Deadline for Advertising Space 

Don’t miss the last chance to be part of the annual national promotional push for this legal guide. Secure your spot by Wednesday, July 30, 2025, by contacting your Best Lawyers representative or requesting more information for your advertisement placement.

August 13
Advertising-Materials

August 13

Advertising Materials Due 

Best Lawyers' production team will reach out to provide detailed guidance on the materials needed for your advertisement. Be sure to submit all components by the designated deadline.

August 25
Advertisement-Review-v3

August 25

Advertisement Review Process 

Your firm will have the chance to collaborate with our production team to review and finalize all advertising elements.

September 5
Legal Guide Launch-v2

September 5

Legal Guide Launch Date 

On Friday, September 5, 2025, the legal guide will go live, be actively promoted and prominently feature your ad on BestLawyers.com, as well as across Best Lawyers’ social media accounts and digital ad networks.

1FocusVision, 2020

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

Learn More

© 2010 - 2025 Best Lawyers — All Rights Reserved.