Guaranteed Visibility with Targeted Campaigns

Your firm's advertising package will be included in Best Lawyers' co-branded social media campaigns surrounding the annual national promotional push for this legal guide. Leveraging your sponsored content and assets used in your leaderboard ads, our team will launch paid advertisements to garner up to* 1,000,000 guaranteed impressions geo-targeted to your area.
 
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Larger companies with revenues above $250 and $500 million are 50% more likely to rely on third-party sources, in part due to their perceived independence.1

*Promised impressions determined by package selection

See how our digital legal guides can increase your firm’s exposure.

The Digital Experience

When clients looking for legal representation visit BestLawyers.com, they are presented with practice area-specific legal guides to explore. These dedicated landing pages on our website present users with the editorial content and lawyer profiles most relevant to their needs, creating a more tailored and intentional client experience.

Digital-Experince-Image
64% of clients trust third-party content more than firm-owned material3.

The Landing Page

  The Employment & Workers' Compensation Legal Guide landing page is SEO-optimized to serve as a comprehensive resource for clients with employment law and workers' compensation related cases.

Thought leadership authored by your firm earns gold 'In Partnership' tags in content carousels, while lawyers advertising in the guide are showcased in featured carousels—boosting visibility beyond the full directory of awarded [practice area] lawyers.

Features Include:

Platinum Photo Cards

Leverage strategic placement on the legal guide landing page guaranteeing maximum visibility and impactful first impressions.

These premium cards feature a high-quality photo and prominently display your firm's name, with a link back to your firm's website.

Photo Card mockups

This unit is only available for Platinum advertisers.

Platinum Photo Card

Sponsored Content

Your firm can choose to pair your advertisement units with native content from vetted legal professionals or with original thought leadership authored by your firm. These will be distinguished with a gold 'In Partnership' tag to showcase your expertise.

Approximately 800-word content on practice-area relevant topic.

Copywriting Services

Custom Copywriting Services are available for gold and platinum advertisers.

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Featured Carousels

Lawyers at firms advertising in the guide and recognized in the relevant practice areas are showcased in featured carousels—boosting visibility beyond the full directory of awarded employment law and workers' compensation lawyers.

Featured-in-BL-1

The Content

Advertising packages guide clients through connected thought leadership articles, spotlighting your firm's leaderboard ads and content at key moments.

All of the advertising package tiers feature leaderboard ad placements prominently displayed above native sponsored content authored by vetted legal professionals or original thought leadership created by your firm.

Enhance your campaign with interstitial ads*—dynamic, full-screen formats displayed with every article view. Featuring motion backgrounds, clickable URLs, and bold calls-to-action, these ads transition directly into leaderboard placements as users scroll.

Interstitial Advertisement

Interstitial advertisements are dynamic, full-screen responsive placements which appear at every impression of the associated article. This large-scale ad format grabs the attention of website visitors with motion background, click-through URLS and a prominent call to action button. When scrolling down the article page, splash screen advertisements roll up into your leaderboard ads.
 
This unit is designed by Best Lawyers' Creative Services team
 
*This unit is not available for bronze advertisers.
Interstitial Advertising Sample-1

Leaderboard Advertisement

Leaderboard advertisements are high-impact responsive units positioned at the top of an article on bestlawyers.com.

This unit reaches users on every impression of the associated article, instantly connecting them with your firm's messaging in a medium-scale format.

Leaderboard Advertising Sample-1
More than 60% of C-suite executives expressed a greater willingness to pay a premium to companies that create thought leadership content with a well-defined vision.2

Let’s discuss the best options for your firm's strategic placement.

Our Employment & Workers' Compensation Legal Guide Timeline

This timeline outlines important deadlines for purchasing packages to be included in the legal guide. The legal guide serves as a valuable resource for clients throughout the year.
  • February 14
  • February 26
  • March 12
  • March 19
  • March 28
February 14
Final-Deadline-v3

Reservation Deadline for Discounted Rates 

Get your spot at the best possible rate for our biggest promotion. Connect with your Best Lawyers representative or request advertising pricing by February 14, 2025 to receive a 10% discount on your total purchase. 

February 26
Final-Deadline-v2

Final Deadline for Advertising Space 

Don’t miss the last chance to be part of the annual national promotional push for this legal guide. Secure your spot by February 26, 2025 by contacting your Best Lawyers representative or requesting more information for your advertising placement. 

March 12
Advertising-Materials

Advertising Materials Due 

Best Lawyers' production team will reach out to provide detailed guidance on the materials needed for your advertisement. Be sure to submit all components by the designated deadline. 

March 19
Advertisement-Review-v3

Advertisement Review Process

Your firm will have the chance to collaborate with our production team to review and finalize all advertising elements.  

March 28
Legal Guide Launch-v2

Legal Guide Launch Date

On March 28, 2025, the legal guide will go live, be actively promoted and prominently feature your ad on BestLawyers.com, as well as across Best Lawyers’ social media accounts and digital ad networks. 

Compare Plans

Explore our range of marketing packages designed to match your goals and budget. Each option offers unique features to maximize your visibility and engagement. 
 
Bronze
Silver
Gold
Platinum

Estimated Impressions

position your law firm alongside original content amplified across social media

50,000

112,500

253,000

1,000,000

Co-Branded Paid Customized Social Media Campaign

across social media & digital ad networks

Content Submission Option

800-word content on a relevant topic promoted on social media and co-branded with Best Lawyers

Leaderboard Advertisement

high-impact responsive units positioned at the top of an article on bestlawyers.com linking to your firm’s website and Best Lawyers profiles

Interstitial Advertisement

full-screen responsive placements appear at every impression of the associated article with motion background, click-through URLS and a prominent call to action button

  

Custom Copywriting Services

compelling content written with the assistance of SEO-friendly writing specialists

    

Landing Page Photo Card

premium card leverages prominent placement on the legal guide landing page

      

Additional Creative Services

Prices vary per service.

+ Photography

+ Copywriting & editing

+ Logo vectorization & enhancement

+ Photo retouching & optimization

+ Resize and optimize advertisements

1FocusVision, 2020

Need Assistance? We’re Here to Help

If you have questions or need support, your Best Lawyers representative is ready to guide you. Ask about our year-round content and advertising opportunities. 

Learn More

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